In the time of incorporation, a Business Entity is required to be registered with a Unique Name with the Ministry of Corporate Affairs (MCA) and the Registrar of Companies (ROC), which is known as the Registered Name for the particular Entity
In India, the procedure for changing the name of a registered company is overseen by Section 13(2) of the Companies Act, 2013 and Rule 29(2) of the Companies (Incorporation) Rules 2014 with the administrative supervision of the Registrar of Companies (ROC).
By changing the already registered Name, the Constitution of the Entity is not modified. Hence, the Legal Identity of the particular company is not affected by this process.
RUN or Reserve Unique Name is a web service of the Ministry of Corporate Affairs to check the availability / uniqueness of the proposed Name or reserving the Name with the Registrar of Companies (ROC).
Why does a company change its name?
- Standing out from Competition
- To get a Distinct Brand Equity
- To Enhance the Recall Factor
- Stepping into new Business-category
- Existing name is not Copyrightable